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vorbestellbar | Lieferbar ab 11. Dezember 2019
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In December 2018 the lifestyle magazine „Type7“starts as a social media project. The idea is to create a Porsche medium for a younger-than-usual Porsche target group: young, stylish, with an interest in the fine arts and cultural scene. That’s why an unexpected medium was chosen: the Instagram account @Type7 with daily posts and stories from the world of Porsche enthusiasts. It also features topics like art, architecture and design. The concept proves to be successful: from the ephemeral medium Instagram, editor-in-chief Ted Gushue, photographer Thomas Walk and Type 7 Project Manager Franziska Jostock chose the best Type7 stories of one year and united them in a printed illustrated book of the same title.
The title stems from the Porsche type 754, a prototype designed by Ferdinand Alexander Porsche, its front and back already showing the distinctive form of the Porsche 911 that was yet to come. So Type 7 is not just a social media name, but also a term for a new Porsche sense of life. Authentic, aesthetic, cool, but never superficial. Behind each Type7 post there is a nice Porsche AND a story, that’s why the Type7 book unites the best of them in one beautifully designed and richly illustrated volume. Type7 editor-in-chief Ted Gushue and the whole Type 7 team chose 49 stories with appealing texts and expressive photos that take the readers into the Type7 world. Impressive, atmospheric pictures with a contemporary design complete „Type7“ visually.
Ted Gushue has an Instagram account of his own that’s popular with the scene. The former editor-in-chief of the online magazine Petrolicious, photographer, author and media consultant has an inexhaustible know how and a good eye for elaborate photography.
- 48 stories with high-quality pictures
- maker of @Type7
- previously unpublished additional material from the Type7 fund
- Auflage: 1. Auflage 2019
- Verlag: Delius Klasing
- Format: Gebunden
- ISBN: 978-3-667-11857-8
- Seiten: 280
- Maße: 21.0 x 27.0 cm
- Fotos und Abbildungen: 432